TikTok is introducing a updated setting that enables them to cut down on the amount of AI-created media appearing in their feeds. This move comes as the platform revealed that it now features in excess of 1 billion AI-generated clips.
Trial and Implementation
This change is undergoing trials over the coming weeks before a global rollout. This development aligns with a surge in content created by AI, fueled by emerging content generation software.
AI Content on Other Platforms
It has been noted that almost 10% of the most rapidly expanding channels on another major platform exclusively feature clips produced artificially. A significant portion of this material is classified as mass-produced AI material, a term for poor-quality, factory-style content that is often nonsensical or surreal.
Based on user feedback that many people appreciate content produced via AI tools, including digital art to science explainers, and we aim to offer the community the option to see more or less of that, according to their own likes,” commented a spokesperson.
AI on the Platform
TikTok shared that there are now 1.3bn videos on its network labeled as made with AI. Overall, over 100 million videos are uploaded to the service daily, making clips made by AI a relatively small portion of its total content library.
User Control Features
Users will be able to reduce or increase the volume of AI-generated videos they view by using the content preference feature in the platform and choosing the AI content topic. Other topics that can already be modified under the filter encompass news, clothing, cosmetics, and dance.
AI Disclosure Rules
The platform’s policies require users to identify lifelike AI-made content, and it bans malicious fake videos of celebrities or critical incidents. Any authentic-looking AI video that is without a tag can be deleted under its terms of service.
Additionally, the service will henceforth apply an AI-generated tag to content created with its proprietary AI systems, or flagged by an cross-platform project for recognizing content made by AI. This action is designed to stop users from trying to bypass the disclosure requirement.
AI Literacy Programs
The platform is furthermore establishing a $2m AI literacy fund for professionals and groups to produce informative material about using AI responsibly. This program will support charitable organizations focused on training programming and robotics.
Platform Protection
The platform has supported its moderation strategy, following debate over proposals to lay off numerous safety staff in the UK. It is set to eliminate hundreds of positions in its content moderation department in the UK capital, with worker representatives and digital protection specialists raising concerns that people are being substituted by automated systems.
A company official explained that staff-based oversight would remain essential, but artificial intelligence can protect employees by filtering out the most harmful content prior to it gets reviewed by staff. The company reported a notable drop in shocking and graphic content reviewed by human moderators over the previous year due to the use of its AI tools.
We believe it is crucial to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to limit contact with harmful content as rapidly, which is why a extensive automated help is proving valuable process content quickly.”
